Q4 2023 Brazil Fashion Games Performance Recap

As the year 2023 wrapped up, fashion gaming enthusiasts in Brazil were actively engaging with their favorite apps. Sensor Tower's data offers us a closer look at how the top five fashion games fared in the fourth quarter.

Project Makeover saw its revenue peaking in late October at around $26K, with a slight decline towards the end of the year, stabilizing around $22K. Downloads showed a significant spike reaching 160K+ in late October and late November, while weekly active users fluctuated, reaching a high of over 400K in early November before settling at about 387K by year-end.

For Gacha Life 2, revenue data was not applicable. However, the app experienced a massive initial download figure of over 466K in its launch week, which gradually decreased to roughly 49K by the end of December. Weekly active users peaked mid-October at nearly 579K and then gradually decreased to around 370K.

CASUAL AZUR GAMES' Hair Tattoo: Barber Shop Game also reported zero revenue. Downloads saw a peak of 108K at the end of October, with a slight rebound in mid-December. The app's weekly active users started at a strong 1.1M+ and showed an impressive increase, finishing the quarter at over 1.3M.

TapNation's Doll Dress Up: Makeup Games earned modest revenue, peaking at $33 in late December. Downloads began the quarter strong at over 139K but saw a decline to around 72K by the end of December. Active users, however, showed a positive trend, starting at around 1.3M and growing to over 1.7M by the quarter's close.

Lastly, The Ink Studio Tattoo Art ASMR had no revenue to report. The app's download numbers experienced a peak of over 156K in late November, with a general downward trend ending at about 57K. Weekly active users hit their highest point at over 566K in late November but slightly decreased to around 474K by the end of December.

For additional insights and in-depth analysis on the performance of these fashion gaming apps and others, Sensor Tower's platform is the go-to resource for industry data and trends.